Apparently the latest coupon craze isn’t enough to convince everyone to use coupons. So CVS pharmacies are doing their part, to help in any way they can. And just for the record, this is simply a news topic and should not be taken in any way shape or form as a promotional article for CVS pharmacies.
There is a new sign in CVS drugstores that depicts a person throwing away a coupon into a trash receptacle. It is encircled with a line through it. In other words, don’t throw away those valuable coupons that you will find on your cash register receipts, located at the bottom. Specifically they are rebate coupons entitled Extra Bucks. And CVS drugstores want you to take Extra Care to utilize them. They’re trying to get you to realize that you’re throwing away money when you throw away these rebate coupons; and wants to do that?
They’re calling those that are capable of these despicable acts… “money trashers”. Seems CVS pharmacies are already on board with the loyalty card program; over 67,000,000 loyal card carriers on board. They’re trying to see to it that those loyal card carrying customers can save even more money if they would just stop throwing away the cash register receipts containing the rebate coupons. How many people actually use these rebate coupons? Less than 50% of the rebate coupons that CVS cash registers print out are actually utilized.
Of course, these coupons don’t apply to everything and neither do the loyalty cards. Prescriptions, lottery tickets and alcohol are exempt. The advertising campaign that was devised to discourage the trashing of these Extra Bucks rewards is similar to that of General Electric back in the day. They needed to encourage the sales of their light bulbs so they took a look at the people who take a light bulb from one place and exchange it with a nonworking light bulb from a different place. They called those people ‘bulbs snatchers’. So instead of “don’t be a bulb snatcher”, now it’s “don’t be a money trasher”.
CVS is trying to take an amused look at this by keeping it humorous. Not only is the campaign viewable through a number of clips on the CVS website, you can also view the same on the CVS fan page for FaceBook. Just to give you an idea of how lighthearted CVS pharmacies are trying to be, here’s a description of one of the clips: in an Alfred Hitchcock meets Jaws moment of suspense, after being tossed in the trash and Extra Bucks coupon stalks the person who threw it away. Another clip compares the wastefulness of letting the water run or leaving unnecessary lights on in your house to the wastefulness of throwing away Extra Bucks coupons.
The CVS Consumer Relationship Management VP is concerned that there are millions of people out there that could be saving money with these coupons, but aren’t. The saddest part about it is that it’s so simple to do. Apparently these coupons are printed in quarterly periods, so launching their campaign now in July fits in perfectly. They have also changed up the font size used in the printing of these rewards coupons. They’ve made it larger so as to better catch the eye of their customers. Already they have seen a 5% increase in the number of rewards being redeemed by their Extra Care card holders.
The campaign to try to discourage the tossing of rewards coupons may be new; but the idea of including coupons on register receipts is far from fresh. Pick and Save has been doing it seemingly forever, as have other grocery stores. Depending on what you have purchased that day, the receipt may contain a coupon that can be utilized on your next purchase of the same item, or similar items. It’s yet another way for the consumer to save through couponing; and with the massive amount of attention that has been drawn to the world of couponing lately; I am frankly surprised that CVS had to go to these lengths.
Some of the slogans that you will notice accompanying the ‘no money trashing’ signs refer to the fact that millions of shoppers need to stop throwing their Extra Bucks rewards into the trash; encourage their customers not to allow those coupons to go to waste; and simply, not to be Money Trashers.
Go figure… a store that is actually concerned that you’re not saving enough money with coupons that they themselves are trying to give you. What a concept. Why; it’s very nearly surreal.