Opinions expressed by Entrepreneur the contributors are theirs.
For boutique agencies and freelancers, the conundrum is often this: you have a dozen clients to manage who rely on your expertise to help them grow their business. They need websites, which require expertise to build, maintain, and brand. Meanwhile, digital ownership of your own brand takes a back seat.
It’s no wonder the web design services market is worth $24 billion. The digital agency model is alive and well as it offers front-end design and project management, while handling all the back-end development that business owners have long shunned. These agencies help create content, design the site, and integrate features using complex frameworks.
“Brands are tired of the large and complex task of running an online store or a custom-built static website, so they are increasingly turning to web design services,” says Uri Foox, President and Co-Founder of Zoey. “They quickly discover and adopt turnkey solutions delivered on a SaaS model.”
Related: Should You Outsource Mobile SaaS Development?
What is the size of the Website SaaS market? For starters, the growing “gig economy” shows no signs of slowing down, contributing an estimated $715 billion to the economy. Here’s how small businesses, creative agencies, and freelancers can benefit from partnering with website platforms.
1. Build the bottom line.
Entrepreneurs who invest in e-commerce vendor support will increase their bottom line in the long run. The collaborative approach to decision-making allows both parties to leverage their expertise regarding the nuances of their business.
“Although it’s an extra expense up front, if you find the right partner, it will not only save you money and time in the long run, but it will also generate a lot more business for you. you,” Foox says.
For a monthly subscription, businesses get the tools needed to build an online store or static website and the difficult/time-consuming part – hosting, uptime, security, software updates – is handled entirely by the SaaS provider .
2. Increase efficiency.
After creating a website for their client or for themselves, business owners often find themselves frustrated because the website they created is ineffective. They can’t make changes to the site’s design, they can’t easily change text, links, or menus, and they can’t add additional services such as an appointment scheduling option or e-commerce without considerable costs.
Related: 5 Ways to Be More Mobile in 2017
Foox describes creating your own recurring billing system as an “iceberg problem.” Initially, you only see some basic issues, but once you get started, you realize all the intricacies below the surface that ultimately take up most of your time, decreasing overall productivity.
Additionally, agency leaders often face issues such as software and systems readiness, team culture, and coding knowledge, among other complex and varied issues.
3. Take inspiration from B2C.
Over the past decade, most advances in e-commerce have occurred in the consumer market. Technologies have evolved rapidly, enabling consumer brands to create exceptional shopping experiences that their customers love.
As the next big wave of e-commerce growth occurs in the B2B market, these brands are looking to their B2C counterparts to learn how to leverage modern technology to create shopping experiences that differentiate them from their competitors and empower them. help to capture a larger share of the market. .
4. Assess the future.
“The next big wave of growth for e-commerce is in the B2B market, and to take advantage of it, companies need to embrace DIY website functionality,” says Foox. “B2B brands try to build websites that allow their customers to buy much like they would on a B2C site such as Amazon or Zappos.”
Related: 5 tips to grow your B2B sales
Online store builders offer digital expertise and IT support, and offer reliability and accountability. A web development partner can give digital agencies, small businesses, and freelancers the tools to navigate and troubleshoot websites on their own while adding the technical expertise to create a beautiful web page.