5 Best Real Estate Website Builders for Small Businesses

Image source: Getty Images

Much like selecting the right agent, when creating your real estate website, the right builder makes all the difference. These are our top picks.

Building a house is very similar to running a business or building a website: you need the right tools and a system that makes the building itself easy, solid, and sensible.

Using cheap labor (a builder of any type who cuts corners is no good) will only deter rather than entice clients, and realtor websites must have the look neat, present properties well and inspire confidence in buyers and sellers.

Here are our top picks for the best real estate website builders:

  • Wix
  • WordPress
  • square space
  • Kentico

What to consider when choosing a website builder for real estate agents

When creating real estate websites, you will need to keep in mind the basics of any business website design, such as calls to action, landing pages, presentability, and primary usage.

It’s a smart mix of showcasing your properties and yourself as a real estate agent. Here’s what to look for when choosing a site builder to design your site.

1. Personalization

Whether you specialize in sales or represent mansions but not rentals, your website should act as a content management tool and present your niche well.

Your site should be modified to meet the needs and aesthetics of your specialty. Customization should be easy to do without having to rely on outside help.

2. Integrations

As part of the creation and management of your brand, you will not only use one software. So your website builder should integrate and work with other systems and applications hassle-free.

You probably already have a fleet of systems that you use in your business operations, or at some point want to expand the capabilities of the site you’re building, so the builder itself needs to be able to integrate with other tools.

3. Usability

Finally, realtor sites should be easy for visitors to navigate and easy for you to manage and update.

You’re already busy managing clients, so you don’t have to worry about running a picky website that needs constant attention. Your system should be user-friendly and relatively intuitive.

5 Best Real Estate Website Builders

These and other qualities go into our picks for the best systems for building real estate websites for real estate agents.

1.Weebley

As a site builder, Weebly is both cost-effective and easy to use, with its drag-and-drop building features and intuitive approach to building.

Since it has several useful features, you can customize your site to do everything you need, from promoting open houses to showcasing selected properties.

There is a library of templates to choose from, so there are no design headaches. These templates have drag-and-drop features, making it easy to put each page together.

Navigation is intuitive with toolbars and clearly labeled instructions. Plus, since Weebly builds all the functionality, you never risk breaking a functional element. Autosave ensures your progress so you don’t lose essential changes.

A screenshot of the Weebly theme options, one showing a muted photo on a tilted tablet and the other an illustration resembling overlaid notes in gray, teal, and purple.

Weebly themes are easy to customize and come in free and paid options. Image source: author

And because Weebly hosts all of its sites on its own servers, it has free domain hosting. Also, it offers improved page security and faster page loads, which is essential for SEO rankings.

Weebly has a long-term free plan (like Wix) and offers its first paid tier at just $6/month when billed annually.

Read the full The Ascent Weebley Reviews

2.Wix

Wix offers a user-friendly experience, so you’re free to focus on managing clients and your real estate business rather than worrying about coding and content management.

It uses either customizable templates or a drag-and-drop designer, with clear instructions and a simple toolbar.

You can answer a few questions about your website for real estate agents and basically let Wix create a site for you that you can modify via colors, fonts, images, and more. You can also start from a blank slate and drag and drop your content blocks to where you need them.

Either way, you can select your primary colors, or even upload your logo and have Wix pull a color palette using that.

The Wix Site Colors toolbar picker, with black, white, and pink palettes.

Wix pulls colors from your brand’s palette. Image source: author

Wix is ​​quite affordable, especially if you are looking for a free real estate website. It offers a free plan and paid plans starting at just $13/month, including a custom domain name (free for one year), the ability to remove advertising, and access to more features.

Read the full The Ascent Wix Reviews

3.Wordpress

Opposite the price range is WordPress, a free, open-source builder that’s almost universally known for its customization. It has decades of experience and a large number of users.

Although it lacks mainstream support, its large developer fleet and huge user base has made a wealth of knowledge easily accessible.

With over 50,000 optional plugins, you can customize your builder functions the way you want and according to your needs. Whether you want to showcase a gallery, create contact forms, link to external real estate apps, and more, you’ll be able to do so with the many WordPress integrations.

The WordPress plugin library, with apps for editors and troubleshooting.

WordPress has over 50,000 integrations to enhance your site’s capabilities. Image source: author

There might be a bit of heavy lifting in setting up the background, but that’s nothing to fear. You can even choose from pre-made WordPress templates to make building easier, from creating entire pages to setting up multiple author permissions, SEO help, and more.

Read the full The Ascent WordPress Review

4. Square space

Showcasing your real estate portfolio is easily and beautifully done with a Squarespace template. You don’t need to code and the templates make all the content look very professional.

You can even search for themes by industry or other attributes to find the best one for your business. Templates are easy to use and simple to modify. This way, you can post a sleek online portfolio with minimal headaches.

The library of Squarespace themes sorted by popular designs on the toolbar on the left, with a portrait and a landscape collage on the right.

Squarespace themes allow you to showcase a business and real estate portfolio. Image source: author

Squarespace is focused and efficient. You can select additional apps as needed, but out of the box, Squarespace keeps it simple. Pricing starts at $16/month, making it an affordable option.

Read the full The Ascent Square Space Review

5. Kentico

Although it may not be as well-known as some other builders, Kentico is an adaptable and flexible builder that uses user-friendly dashboards and navigation tools to help you design the perfect site.

Because of this, it can scale with your business as it grows. You can even set up multiple user permissions across brokers or real estate teams. Kentico can integrate customer chat options to communicate more effectively with potential buyers and sellers.

You can upload images and other media and customize your colors, spacing, content blocks, etc. around these central aesthetics. Kentico adapts to your skill level and comfort, letting you have as much control as you want, but never overwhelms you with too many options if you’re not confident in your design skills.

The dashboard and toolbars allow you to select widgets and arrange them according to your needs. You can also use toolbar views to manage and organize content, allowing you to reuse and rearrange items efficiently.

Kentico's homepage, with rows of tools represented by icons.

The Kentico Dashboard is a simple, customizable window into your site’s functions. Image source: author

Kentico offers a free trial, giving you time to adjust to it and make sure it’s right for you. After that, however, it costs more than many other builders: $7,999/year. However, with that price comes plenty of support, security, customization, and a professional look.

Read the full The Ascent Reviews Kentico

Create the perfect real estate website with the perfect site builder

There’s a site builder for every budget and comfort level. Whether prioritizing flexibility or liking the drag-and-drop ease of a template, you can set up the perfect lead generation site for your real estate business with minimal stress.