After introducing its free website builder in February, Microsoft has announced a number of new features and integrations for Smart Pages that will make the service more accessible to small businesses looking to build their own online presence.
Previously, users of the software giant’s website builder had to use social and advertising tools from its digital marketing hub. However, Microsoft has now announced a standalone mode for Smart Pages that allows anyone to create, edit, and publish their own website without having to enter payment information.
While not every business needs to advertise online, if a Smart Pages user later decides to do so, it’s quick and easy to sign up for Microsoft Advertising to reach even more potential customers. .
Smart Page Analysis
In addition to announcing a standalone version of Smart Pages, Microsoft also introduced a new set of analytics tools to help businesses explore how users interact with their website.
With smart page analytics, site owners will be able to track important metrics like page views and clicks. By tracking these metrics over time, they can see how the improvements and changes they’ve made to their site are affecting the customer experience. In addition, they will also be able to assess the extent to which their advertising activity contributes to increasing the effectiveness of their site as well as its potential.
Finally, Microsoft has allowed companies to create a Smart Page directly from their Bing Places account. This means that customers who view their business on Bing Places will be able to go directly to their website where they can see even more information.
Companies interested in testing the standalone mode of Smart Pages can register here to join the waiting list.