How Artificial Intelligence Is Shaping Competition Between Website Builders

Considering the tremendous advancements in technology over the past few years, it may seem a little shocking to industry experts and correspondents to realize that artificial intelligence still represents an abstract concept for much of the general public.

This is true even despite the fact that the overwhelming majority interact with and, more importantly, use artificial intelligence at least to some degree on a daily basis, and that much of our collective 21st century worldview is defined, shaped, and influenced by AI.

Of course, the list of cases where AI is successfully deployed in consumer circles is incredibly long – and it grows longer every year.

From obvious examples such as smart assistants to areas of life where the influence of AI is no less essential to having no human voice – here the most obvious example is digital services enhanced by complex preference-based algorithms and advanced machine learning capabilities.

Yet artificial intelligence offers an almost endless list of benefits for any specific company or industry, which is why we see it deployed in such diverse ways.

Of course, website builders need little introduction – except, of course, about how they can and do use artificial intelligence in their user experience.

The deployment of technology within this industry, however, is leading to a revolution that promises to intensify competition between manufacturers.

Learn more below.

It gives users an even wider range of choices

Creating a market-leading website builder means establishing multiple platforms from which a wide variety of users can work.

From a sophisticated and responsive professional-grade website builder like Editor X with advanced features like CSS and flexible layouts, to a beginner-friendly platform that uses fully customizable templates – to, of course , a purpose-built artificial intelligence that handles the work of designing the site on their behalf – only by cornering all areas of the market can a builder hope to thrive.

In years past, a website builder that offered customizable templates was the most convenient platform through which coding newbies could create a site without any hassle. Now, however, with AI becoming as ubiquitous as it is, the notion of convenience has itself evolved.

That doesn’t mean builders should sacrifice the original platform or replace existing tools with something driven solely by their AI.

Instead, the most successful website builders will be those who can adopt artificial intelligence as an additional tool to improve user experience when needed, to provide the widest range of users with a platform. -shape that perfectly meets their unique needs.

As such, the use of this technology is essential – not only to ensure a seamless experience for users, but also to ensure that they are able to remain competitive with others looking to dominate this market. lucrative.

AI improves user experience beyond the surface

As we briefly mentioned above, the influence of AI on any given experience service goes well beyond these most egregious examples.

If, in the realm of consumer services such as Spotify and Netflix, we were to take AI out of the equation, then the fact of its absence would quickly become apparent to users who had never before considered – or even been aware of the fact – that artificial intelligence intelligence assisted them.

As such, in the realm of website builders, users and reviewers don’t need to know that artificial intelligence is working its magic behind the scenes in order to notice when it’s gone.

Thus, if a competitor deploys artificial intelligence at a high level, the contrast between its platform and another becomes considerably starker, even for those unfamiliar with the use of AI in this area.

A new realm of competition

The impact of artificial intelligence in various markets will always be defined by its demand – and, in the world of website builders, there will always be a demand for platforms that accelerate the creative and technical processes necessary to creating a solid and unique website.

From then on, a new competition opened up between these manufacturers. Not only do they need to keep refining and improving their existing platforms, but they also need to make sure their artificial intelligence is up to the task of creating websites that customers will find real value in and that don’t not start to appear as formulas – a very real risk when artificial intelligence is autonomous on the creative processes.

Artificial intelligence has found its feet in this field since the mid-2010s, and it’s safe to say that given the growing demand for smoother and faster services – and coupled with the steady growth of artificial intelligence in consumer circles – the competition between website builders like Wix, Shopify, Squarespace and Webflow looking to make the most of AI technology will only continue to grow in the years to come.