New website development firm aims to help local businesses grow – Sterling Journal-Advocate

Richard Hogan (courtesy photo)

Richard Hogan wants to help small businesses in Sterling and Logan County grow and thrive. The retired Navy veteran has been developing custom websites on his own for many years and now he’s ready to turn it into a business with the establishment of Hogan Design Group.

“Because of my disabilities, employment in standard workplaces has not been an option for many years. I’ve been freelancing most of my life to make ends meet. Hogan Design Group has been a business idea for a long time, but I’ve never been able to fully implement it,” Hogan said.

With over 20 years of experience, Hogan has worked for himself and been employed by others as a web developer. He went to college to train in computer science and graphic design and is also self-taught in WordPress, PhP, JavaScript and HTML. Some of the other services it can provide include Website Renovation, Website Hosting, Google Analytics Setup, Google AdWords Setup, Google Business, Search Engine Submission, Word Campaigns targeted keys, domain name registration and graphic design.

When Hogan moved from Denver to Sterling two years ago, he began working with the Vocational Rehabilitation Division doing freelance work developing websites for companies such as Better Electric, Docupots and L7 Hemp, at from Logan County’s newest coworking space, The Annex. He also connected with Laurie Jones, Logan County business consultant with the Eastern Colorado Small Business Development Center, and Trae Miller, executive director of the Logan County Economic Development Corporation, and they, along with DVR, encouraged him to make his freelance work full-time. Business.

Hogan thought this might be a good opportunity, given that there aren’t really any businesses like his in Logan County and it would save local businesses from having to look to Denver or elsewhere. to obtain services.

Now, after getting approval from DVR, which took about a year and a half, and creating a 45-page business plan, he has the funds to buy office equipment, become a member of the Chamber of Logan County business, forming an LLC, and “being able to help the community is what I really want to do.”

“There are a lot of businesses that I think I can help,” Hogan said.

Whether your business is looking to start a website or simply upgrade your existing site, Hogan Design Group is here to help, delivering websites from concept to final product with ongoing marketing strategies, domain name registration and accommodation.

“We believe in building strong brands, websites and digital marketing through simple, clean and beautiful designs and user-friendly experiences. This is done by integrating marketing strategies and designs that work together, allowing a small business to tell its story in an engaging way to its audience. We offer Sterling and surrounding areas a reliable and honest internet marketing agency that gives the client what they need to grow their business in an ever-changing online world,” Hogan said.

HDG plans to focus its marketing efforts on small businesses with 1-10 employees. Hogan has noticed the revitalization of downtown Sterling, which has brought in new businesses, including shops and restaurants, which he says need to have an internet presence. One of his ideas is to help restaurants that are now limited to take-out and delivery services due to the COVID-19 outbreak to be able to sell their food online if they aren’t already doing so. .

“HDG helps small businesses succeed on the Internet and brings to its clients solid and comprehensive knowledge acquired through years of experience. A working knowledge of integrating websites with the Internet and knowledge of back-end operations provide HDG with the flexibility to help any small business develop their marketing plans,” Hogan said.

HDG will provide competitive prices, services and solutions to enable its business customers to grow and gain an advantage. While each website quote may be different depending on the client’s needs, HDG has created packages based on common small business needs. Packages A and B, priced at $225 and $600 respectively, will be highly desirable for small start-ups in the region who simply want to establish a web presence. Packages C and D, priced at $1,200 and $3,000 respectively, are aimed at more established business owners or those with a higher start-up marketing budget.

Hosting prices, which are $5.95 per month for Basic Host, $8.95 per month for Premium Host, and $10.95 per month for Platinum Host, have been determined by evaluating local and national competition.

Hogan intends to work from home or in the Annex coworking space, which gives him flexibility, but he will also visit clients on site. .

Top notch service is intended to be at the center of HDG and the cornerstone of the brand’s success. All customers will receive conscientious, individual and prompt service at all levels. This includes transactions, disputes or complaints.

HDG will intentionally remain small for the first three years. A steady and gradual increase in activity is expected. Long-term goals include hiring interns at nearby colleges and expanding the company’s reach.

Hogan is committed to building lasting relationships with his clients and stands ready to support all the work he does.

Getting to this point hasn’t been easy for him and he thanks DVR, Jones and Miller for their help.

“They helped me and gave me inspiration. I went from hopeless to having hope,” Hogan said.

To learn more about HDG, contact Hogan at 720-495-6961 or visit,