Pixieset acquires Flothemes, leading provider of WordPress website designs for photographers and creatives

Vancouver, British Columbia–(BUSINESS WIRE)–Pixieset Media Inc. (“Pixieset” or the “Company”), a leading Vancouver-based provider of software solutions for photographers and creative professionals, today announced the successful acquisition of Flothemes, a premium WordPress website builder for photographers, and other creative businesses. Concurrent with the transaction, Flothemes founder Ross Tanner joined Pixieset’s management team as Director of Design and Business Development.

Ranked as one of Canada’s fastest growing companies in 2020, Pixieset’s mission is to equip and inspire every creative on their journey to running their own photography business. Since Pixieset’s launch in 2013, more than 600,000 photographers have used the company’s innovative solutions and platform to deliver photos to clients, showcase their work, sell prints and market their business online. With the acquisition, Flothemes’ designs and operations will fully integrate into the Pixieset umbrella, while maintaining existing service levels and offerings to its community of over 40,000 photographers and creative business owners worldwide. . Together, the companies will continue to build an all-in-one platform to provide every photographer with a beautiful, easy-to-use website that seamlessly integrates with all of their automations and workflows.

“This acquisition allows Pixieset to improve and strengthen the products and solutions we offer to our growing customer base of over 600,000 people as we grow in the broader photography industry,” said the co-founder. and CEO of Pixieset, Simon Wong. “We look forward to harnessing the expertise of Flothemes’ experienced team and working together to continue to evolve the web design tools and offerings of the Pixieset platform.

“Flothemes is honored to announce the next chapter of our community. We’re excited about the possibilities this partnership brings not only to our business and our customers, but to all budding creatives, as we work to build a powerful platform to meet a variety of design needs. and commercial,” said Ross Tanner.

Fasken Martineau DuMoulin LLP acted as legal counsel to Pixieset, while The Lew Firm, APC acted as legal counsel to Flothemes. Deloitte LLP acted as financial and tax advisor to Pixieset.

About Flothemes

Founded in 2014, Flothemes is a provider of fully customizable premium WordPress themes. The company serves more than 40,000 photographers and creative business owners worldwide. Flothemes has earned a solid reputation and brand recognition among wedding and family photographers, thanks to premium designs and ease of use. For more information, visit www.flothemes.com.

About Pixieset Media Inc.

Founded in 2013, Pixieset is an all-in-one SaaS platform that offers a range of solutions including client galleries, websites, online stores to help photographers and other creatives manage their workflow. The company serves more than 600,000 users worldwide and is a market leader in the industry. For more information, visit www.pixieset.com.