WordPress is more popular than you think. In reality, Manaferra found that WordPress powers just over 43% of the web – imagine that. It helps that WordPress is a free-to-use platform; there are quite a few features that it sports which makes it so favorable to the mass population.
The main reason why WordPress is popular with businesses is that it is a very SEO-friendly platform.
Any WordPress website development company would find it easier to manage the SEO of a website built on this platform. Moreover, there are many plugins in the WordPress library that you can choose from to extend this functionality of your site.
Some trends have emerged over the years that define how WordPress would shape the blogging and website building ecosystem in 2022. Let’s take a look at them.
2022 Trends in WordPress Website Development
There are some state-of-the-art practices and new tools in the WordPress world. From highly ambiguous terms like a headless CMS to changes to the core elements of WordPress, the ecosystem of website development is changing a lot. Here is a quick list of trends in 2022.
Full site edition
If you’ve been using WordPress for a long time, you know about its page and post builder modules. Lately, WordPress has expanded the scope of these builders to also include website elements – like burger menu, widgets, header/footer, and sections, among others. Modern editing tools on WordPress now offer full site editing functionality, and bloggers are flocking to it. The whole site can be edited in the form of “blocks” that compose it – modify dimensions, layout, placement, colors, fonts, effects and much more directly in the editor.
Gutenberg was the cornerstone for changing the way a website is presented to readers. It has gradually evolved to allow more and more flexible changes to what a developer can do without having to code. The customization capabilities offered by Gutenberg should go further to include support for multiple languages so that the development of multilingual websites can be done directly from the editor. Given the co-creation of website content, this trend is expected to catch on quickly.
WordPress website development mainly works on themes – a kind of “clothing” for your website to make it intuitive, responsive and beautiful. To improve flexibility, trends have moved towards using “Block Themes” – a way to create a theme made up entirely of editable blocks instead of hard-coded elements. The versatility of block themes makes them a popular download for people looking to customize their site more than a traditional theme would allow.
CMS, or Content Management System, is another word for the ability to manage the entire content of a website. WordPress has become the most popular CMS among the big players in the Fortune 500 group. The introduction of a “Headless” CMS for WordPress has particularly attracted the interest of multi-channel content publishers. Here, being “Headless” is basically removing the frontend from the picture and only keeping the backend processes to create content that can then be published to any channel (apps, website or otherwise) from the same CMS. It takes a lot of the hassle out of the whole content development and publishing business.
Improve SEO with Core Web Vitals
For anyone who cares about Google’s SEO algorithms, the September 2021 update released three new metrics to rank websites on: load speed, visual stability, and interactivity. Along with this, WordPress version 5.8.1 has also released some bug fixes in its block editors to improve website performance and further improve website security. Users can be expected to adopt the latest version of WordPress to stay in the top rankings based on Google’s new metrics to measure site quality.
Instead of improving the usability of a website at both ends – the developer and the user – it is expected that some phenomenal accessibility changes can be made. For example, the ability to add subtitles to a video directly from the edit block is a feature that could add to the way users interact with content posted on a website. It is expected that more and more developers will create better accessibility tools on the website to boost user engagement.
Ecommerce in WordPress
WooCommerce – WordPress’ own e-commerce widget – helped boost WP site sales to single digits in more than 20 billion dollars, by December 2020. E-commerce is a colossal industry today; WordPress should take advantage of this trend to improve its e-commerce capabilities. Developers would find it beneficial to create more themes and websites on WordPress that support WooCommerce, such as the “Tonal” theme.
The e-commerce trend is not just limited to WordPress websites; With businesses going digital, more digital commerce options are expected to emerge in 2022.
Model kits are the new themes
Until now, WordPress users select a theme to build a website, and this is what keeps the whole website together with a unique design. With the advent of model kits, themes will gradually disappear. A template kit is a package filled with website elements that all follow the same basic design and character, allowing developers to create a website outside of the limitations that a theme would otherwise impose. Using template kits, complete websites can be created without ever having to use a theme.
WordPress users can expect a complete performance overhaul of their WP sites in 2022, thanks to a new performance team on deck. This team, as described in their November 2021 meetingnow targets four key areas to improve WordPress website performance metrics:
- Viewing site health data for the user
- Improved image quality in web-friendly sizes
- Data analysis and reports
WordPress really commands the website scene on the internet. There are great things in store from the designers; developers can keep track of these key trends to stay on top of the game. A good website always leads to better conversions.