The Rise of Free Website Builders: What’s Their Strategy?

Since a website is widely considered to be the minimum requirement, there has been an increase in demand for easy and inexpensive ways to build a website.

Today, there are plenty of website builder options for businesses looking for an easy way to build their own site without having to hire a freelance web designer and select their own web hosting. The type of website builder you should use will depend a lot on the type of site you are trying to create and your business needs, and there are different services offered by these website builders. There are several key companies that compete in the field of website creation and management. WordPress is the largest builder, with Wix, Squarespace, and Weebly being smaller, but all offering similar web hosting capabilities. If your business needs an e-commerce site, Shopify and BigCommerce are designed specifically to meet those needs.

Considering that 32% of the entire web and 59% of CMS (Content Management System) software-built websites use the WordPress tool, WordPress is clearly the dominant player in the online web software industry. WordPress-powered platforms offer users thousands of additional plugin options for their site along with extensive scalability and flexibility to meet your business needs. You will have complete autonomy over the management of your site (you do not need to hire a third party) and setting up and maintaining your site, although requiring more technical know-how, is incredibly easy to implement. Considering all the additional services offered by WordPress, they are by far the cheapest site and a good platform from which to start the process of building your website.

However, newer sites such as Wix and Squarespace have grown in popularity in recent years and both have launched very successful marketing campaigns targeting YouTube, podcast placement and using other technology-enabled communication channels. There has also been a shift towards building sites with more varied and customizable templates that require minimal technical skills in an effort to regain market share from WordPress. Another important distinction is that since Wix, Squarespace and even Weebly are all website builders and WordPress is a content management system (CMS), there is a difference in the type of technical knowledge required to run the site. and, therefore, the respective level. customer support offered. Although WordPress offers scalability and flexibility, web building sites are able to offer much better customer support to businesses and are able to provide better technical support and will include technical maintenance in their packages and deal with all technical issues on your behalf quickly and efficiently. . Squarespace provides excellent quality features but at a slightly higher price, while Wix offers simpler themes but more variety and support.

Many website builders offer packaged plans that will provide hosting alongside your web build. Gator is a web building site created by HostGator, one of the largest web hosting providers in the world. Since the hosting site has created a website builder tool, you can purchase various packages related to the HostGator product offering and you get an “all-inclusive” hosting deal. They even offer a free domain name when you purchase a plan with them. Some companies, such as Constant Contact, offer free website builders that you’ll only pay for when you’re online, while BigCommerce (a site primarily focused on e-commerce) will offer a 15-day free trial before you start. had to pay anything.

Ultimately, the site you use to build your website will largely depend on your business needs, but there are a number of great sites that will allow you to both build and host your website from the easiest way possible.

Posted on October 2, 2020